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Brightfold EdTech 12 weeks

Brightfold · A fullstack rebuild of a cohort learning platform

Rebuilt a cohort-based course platform from a slow plugin-based stack into a fast, purpose-built app with live cohorts, progress tracking, and a redesigned learner experience.

Fullstack EdTechDjangoNext.jsPostgreSQL
Brightfold · A fullstack rebuild of a cohort learning platform hero image

01/ The challenge

Brightfold's course platform was a patchwork of CMS plugins held together with custom scripts. Video pages took six-plus seconds to load, progress tracking broke constantly, and every new cohort launch required manual data entry across four admin screens.

02/ The approach

We rebuilt the learner-facing app on a modern stack with a clean API underneath, migrated years of enrollment history, and designed a single cohort-launch flow that replaced the four manual screens. Video now streams from a CDN instead of the old bundled player.

03/ The outcome

Page load (was 6.1s)
480ms
Completion rate
+21%
Cohort launch time
<10 min

Median video page load dropped from 6.1 seconds to 480 milliseconds. Cohort launch time went from half a day of manual setup to under ten minutes. Completion rates across the first two post-launch cohorts rose 21%.

“Cohort launch day used to be the most stressful day of the month for us. Now it takes ten minutes and nobody has to think about it.”

Oliver Bancroft
Founder · Brightfold

Driftpoint · An AI support agent for online retail

Built an AI support agent that resolves order and shipping questions end-to-end for a mid-size online retailer, with a seamless handoff to humans for anything outside its confidence band.