Why most "AI features" should be a button
Most of the AI bolted into products in 2026 makes them worse, not better. Here is when to ship it and when to walk away.
Engineering essays, AI breakdowns, product notes, and a few honest dispatches from inside the company. Written by the people doing the work.
Most of the AI bolted into products in 2026 makes them worse, not better. Here is when to ship it and when to walk away.
Hint: not after launch.
Where good engineers actually come from, and how we filter without breaking ourselves.
You don't need 1,000 examples. You need 30 well-chosen ones.
The industry cliché is "weekly demos." Most of them are bad. Here's the structure we use.
In 2026, Django is the unfashionable choice that keeps winning. Here is why we pick it for most AI products.
Why we deliberately scope our engagements down to six weeks, and what we throw out to make it work.
Tool-calling and prompts are the fun part. Evals, observability, and rate-limiting are the parts that decide whether the agent makes it past month two.